Business Services Academy
Management & Entrepreneurship
Ballard’s Management & Entrepreneurship pathway prepares individuals to plan, organize, direct, and control the functions and processes of a firm or organization. Includes instruction in management theory, human resources management and behavior, accounting and other quantitative methods, purchasing and logistics, organization and production, marketing, and business decision making.
Management Teacher Lead: Tami Marion - Email Tami Marion
Business Partners: Republic Bank, KY CPA, Strothman & Co.
Course Sequence
Intro to Management
Principles of Entrepreneurship
Accounting
Intro to Business & Project Management*
*both courses are dual credit through JCTC
EOP Assessment
Business Management
For more information about the courses in this Pathway, click here!

Marketing
The Ballard Marketing pathway prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.
Marketing Teacher Lead: Jill Napier - Email Jill Napier
Business Partners: Republic Bank, LouCity FC, J Wagner Group
Course Sequence
Marketing Principles
Sports & Event Marketing / Travel & Tourism
Accounting
Intro to Business & Project Management*
*both courses are dual credit through JCTC
EOP Assessment
Marketing
For more information about the courses in this Pathway, click here!
Retail Services / Fashion Marketing
This pathway generally prepares individuals to perform operations associated with retail sales in a variety of settings. Includes instruction in over the counter and other direct sales operations in business settings, basic bookkeeping principles, customer services, team/staff leadership and supervision, floor management, and applicable technical skills.
Retail Services Teacher Lead: Jill Napier - Email Jill Napier
Business Partners: Republic Bank
Course Sequence
Marketing Principles
Social Media Marketing
Retail Operations / Fashion Marketing
Principles of Entrepreneurship
EOP Assessment
Marketing or Retail Services
For more information about the courses in this Pathway, click here!

Teaching & Learning
The Ballard Teaching & Learning pathway focuses on the general theory and practice of learning and teaching, the basic principles of educational psychology, the art of teaching, the planning and administration of educational activities, school safety and health issues, and the social foundations of education. The courses associated with this pathway provide the opportunity for students to acquire dual credit through the University of Louisville.
Teaching and Learning Teacher Leader: Cassidy Cummings - Email Cassidy Cummings
Business Partners: Kammerer Middle School, Wilder Elementary School, JCPS
Course Sequence
EDTP 201 : The Learning Community
EDSP 240 : Intro to Exceptional Children
EDTP 215 : The Professional Educator
EDTP 107 : Human Development & Learning
All courses are dual credit through the University of Louisville
For more information about the courses in this Pathway, click here!